Tata Motors has officially launched the Tata Curvv, a highly anticipated midsize SUV, with prices starting at an introductory Rs. 9.99 lakhs (ex-showroom). Available in both petrol and diesel variants, bookings for the Curvv begin today, with deliveries set to start from 12th September. The introductory pricing will be available for customers who book their Curvv before 31st October.
Table of Contents
Tata Curvv Launched, Priced From Rs. 9.99 Lakhs
Powertrain Options and Platform
The Tata Curvv is built on the new ATLAS platform and comes with three engine options:
- 1.2-litre, three-cylinder turbo-petrol engine: This engine produces 120 HP and 170 Nm of torque.
- 1.5-litre diesel engine: Delivers 118 HP and 260 Nm of torque.
- 1.2-litre direct-injection turbo-petrol Hyperion engine: Tata’s latest innovation, producing 125 HP and 225 Nm of torque.
All engines are paired with a 6-speed manual transmission as standard, while a 7-speed dual-clutch automatic (DCT) option is also available. Notably, the Curvv is the only mass-market diesel car in India to offer a dual-clutch automatic transmission, making it a unique proposition in its segment.
Interior and Design
The interior of the Tata Curvv draws inspiration from Tata’s Nexon and Nexon EV models, offering a familiar yet premium experience. Key features include a dual-tone burgundy and black colour scheme and a dashboard design that echoes the Nexon’s upscale feel. The four-spoke steering wheel, borrowed from the Tata Harrier and Safari, adds to the vehicle’s sophisticated ambiance.
Feature Highlights
The Tata Curvv is loaded with features designed to enhance both convenience and safety:
- Segment-first powered tailgate with gesture control
- 18-inch alloy wheels
- Flush door handles
- 12.3-inch touchscreen infotainment system
- Fully digital driver’s display
- Panoramic sunroof
- Reclining rear seats and ventilated front seats
- Six airbags and Level 2 ADAS (Advanced Driver Assistance Systems)
- Electronic Stability Control (ESC)
- Disc brakes on all four wheels
- Tyre Pressure Monitoring System (TPMS)
- 360-degree camera
- Electronic parking brake with auto-hold
Competitive Positioning
The Tata Curvv enters a highly competitive midsize SUV market and will go head-to-head with several established models, including:
- Citroen Basalt
- Hyundai Creta
- Kia Seltos
- Maruti Grand Vitara
- Toyota Hyryder
- Honda Elevate
- Volkswagen Taigun
- MG Astor
- Skoda Kushaq
With its advanced features, innovative powertrain options, and competitive pricing, the Tata Curvv is positioned to attract a broad range of SUV buyers looking for a blend of style, performance, and value.
Key Takeaways:
- Introductory Price: Starting at Rs. 9.99 lakhs
- Engine Options: 1.2-litre turbo-petrol, 1.5-litre diesel, 1.2-litre Hyperion
- Transmission: 6-speed manual, 7-speed DCT
- Top Features: Powered tailgate, 12.3-inch infotainment, Level 2 ADAS
- Competitors: Hyundai Creta, Kia Seltos, Maruti Grand Vitara, and more
