Rolls-Royce Cullinan facelift enters the Indian market with luxury upgrades and a hefty price tag. The highly anticipated Rolls-Royce Cullinan Series II has officially launched in India, starting at Rs. 10.50 crores (ex-showroom) for the standard version and Rs. 12.25 crores for the more performance-driven Black Badge variant. Unveiled globally earlier this year, Indian deliveries for this premium SUV are expected to commence in late 2024. The Cullinan facelift brings refined styling, advanced technology, and interior enhancements, solidifying its position as the ultimate luxury SUV.
Table of Contents
Rolls-Royce Cullinan Facelift Launched in India
Exterior and Design Updates
The Rolls-Royce Cullinan Series II features a host of exterior design updates that give it a more modern, sophisticated look:
- Slimmer headlamps and sleek L-shaped LED daytime running lights now extend down to the bumper for a more aggressive front profile.
- The iconic front grille has been subtly redesigned for a refreshed appearance.
- A stainless-steel skid plate on the rear bumper adds a touch of rugged luxury.
- New, intricately designed alloy wheels further enhance the overall aesthetics.
These updates not only elevate the Cullinan’s luxurious image but also improve its road presence, making it an unmistakable status symbol.
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Luxurious Interior and Advanced Technology
Inside the Cullinan facelift, the cabin continues to set the benchmark for luxury. Rolls-Royce has integrated new elements aimed at enhancing comfort and personalisation:
- A striking full-width glass panel spans across the dashboard, housing an updated display cabinet that includes an analogue clock and a miniature illuminated Spirit of Ecstasy mascot.
- The SUV is equipped with the latest Rolls-Royce Spirit infotainment system, featuring cutting-edge graphics, customisable instrument displays, and options to match interior colours with the vehicle’s exterior paint or upholstery.
- Premium materials and hand-crafted finishes underscore the brand’s commitment to delivering an unparalleled luxury experience.
Performance and Engine Specifications
Under the hood, the Cullinan facelift maintains its 6.75-litre twin-turbocharged V12 engine, offering exceptional power and performance:
- The standard Cullinan produces 571 HP and 850 Nm of torque, ensuring a smooth and powerful driving experience.
- The Black Badge variant delivers even greater performance, with 600 HP and 900 Nm of torque.
- Both models come with an 8-speed automatic transmission and an all-wheel-drive system, ensuring optimal power distribution and control across various terrains.
Also Read: 2024 Mercedes E-Class LWB India Launch on 9th October
Price Comparison with Previous Models
The introduction of the Cullinan Series II brings a notable price increase compared to its predecessor. The updated standard Cullinan now costs Rs. 3.55 crores more than the outgoing model, which was priced at Rs. 6.95 crores (ex-showroom). The Black Badge variant has also seen a significant rise, with a Rs. 4.05 crores increase from its previous price of Rs. 8.20 crores.
Despite these hikes, the Cullinan remains the most expensive SUV available in the Indian market, with virtually no direct competitors in its price segment.
| Model | Previous Price | New Price (Series II) | Price Increase |
|---|---|---|---|
| Standard Cullinan | Rs. 6.95 crores | Rs. 10.50 crores | Rs. 3.55 crores |
| Black Badge Cullinan | Rs. 8.20 crores | Rs. 12.25 crores | Rs. 4.05 crores |
Market Position and Appeal
The Rolls-Royce Cullinan caters to an elite clientele seeking unmatched luxury and prestige. While the price hike is significant, it is justified by the brand’s timeless appeal, the extensive updates introduced with the Series II, and the exclusivity that comes with owning a Rolls-Royce. Indian buyers who value craftsmanship, status, and cutting-edge technology will likely find the new Cullinan irresistible.
Given Rolls-Royce’s strong brand legacy and the Cullinan’s position as a symbol of luxury, the company expects robust demand for both the standard and Black Badge variants in India. Deliveries are set to begin by the end of 2024, and the Rolls-Royce Cullinan Series II is poised to retain its crown as the pinnacle of luxury SUVs.
Final Thoughts
The launch of the Rolls-Royce Cullinan facelift marks a significant milestone in the Indian luxury car market. With its updated design, advanced technology, and uncompromising performance, the Cullinan Series II remains a top choice for affluent buyers. Despite the price increase, the Cullinan offers an unparalleled combination of luxury, exclusivity, and power, reaffirming Rolls-Royce’s dominance in the high-end SUV segment.
