MG Motor has officially launched the MG Windsor EV in India, with a starting price of Rs. 9.99 lakhs (ex-showroom). This marks MG’s third electric vehicle offering after the ZS EV and the Comet, and the first since the company’s partnership with JSW was announced. The Windsor brings with it a unique Battery-as-a-Service (BaaS) model, offering an innovative approach to reducing the initial cost of electric vehicle ownership.
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MG Windsor EV Launched in India
Battery-as-a-Service (BaaS) Model: Lower Upfront Costs
One of the standout features of the MG Windsor EV is its BaaS model, where buyers can opt out of purchasing the battery, instead paying Rs. 3.5 per km for battery usage. This system significantly lowers the car’s initial cost, making EV ownership more affordable. MG believes this model will help reduce per-kilometre expenses for users, making it more attractive for Indian customers.
Pricing and Launch Timeline
The MG Windsor EV comes with an introductory price of Rs. 9.99 lakhs for the base variant. Bookings will open on 3rd October, with deliveries set to begin from 12th October. Test drives will start from 25th September. The Windsor is available in three trims:
- Excite
- Exclusive
- Essence
It will be offered in four color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.
Design and Exterior Features
The MG Windsor features a minimalist design, typical of MPVs, but with a more compact five-seater configuration, giving it the appearance of a large hatchback. Key design elements include:
- Flush door handles
- Full-width LED light bars at the front and rear
- Chrome accents on the windows, door sills, and bumpers
- A large glasshouse that wraps around the rear with extended quarter glass sections
- 18-inch alloy wheels with a sleek 5-spoke design
The front-end features a stepped design with headlamps positioned on the bumper, giving the Windsor a distinct and modern look.
Interior and Technology
Inside, the Windsor continues the minimalist theme, featuring a black cabin with copper highlights. The dashboard is dominated by a 15.6-inch touchscreen infotainment system, complemented by an 8.8-inch floating digital instrument cluster. Additional comfort features include:
- Aero lounge seats with a 135-degree recline
- Physical HVAC controls, a notable addition for the Indian market
- Wireless Android Auto and Apple CarPlay connectivity
- Wireless phone charging
- Rear AC vents and ventilated front seats
- 9-speaker Infinity sound system
- Panoramic glass roof and ambient lighting
Safety and Convenience Features
The MG Windsor EV is equipped with comprehensive safety features, including:
- Six airbags
- ABS with EBD
- All four disc brakes
- Electronic Stability Control (ESC)
- 360-degree camera
- Front and rear parking sensors
These features make the Windsor a safe and secure option for families and city commuters alike.
Powertrain and Battery Specifications
The MG Windsor is powered by a 38kWh LFP battery with prismatic cells, delivering a claimed range of 331 km on a single charge. The electric motor, mounted on the front axle, generates 136 HP and 200 Nm of torque. The Windsor comes with four driving modes: Eco+, Eco, Normal, and Sport, allowing users to optimize performance based on driving conditions.
Charging options include:
- 45kW fast charging, capable of charging from 0 to 80% in 55 minutes
- 3.3kW and 7.7kW AC chargers, with the latter fully charging the battery in approximately 6.5 hours
Warranty and Additional Benefits
MG is offering a lifetime battery warranty with no mileage limit for early buyers, which is a huge plus for those worried about long-term battery reliability. Additionally, the first year includes free public charging, further lowering the cost of ownership for the initial period.
Final Thoughts: A Game-Changer for Affordable EVs
The MG Windsor EV brings a unique and cost-effective ownership model to the Indian EV market, thanks to its Battery-as-a-Service (BaaS) option. With its attractive pricing, modern design, advanced tech, and powerful performance, the Windsor aims to make electric vehicle adoption easier for Indian consumers. Whether it’s the low entry cost, enhanced safety features, or advanced technology, the Windsor positions itself as a strong contender in the burgeoning affordable EV segment.
