Mercedes-Benz has unveiled its first-ever Mercedes-Maybach EQS SUV in India, marking the brand’s entry into the ultra-luxury electric vehicle segment. Priced at Rs. 2.25 crores (ex-showroom), this exclusive SUV is the first electric vehicle under the prestigious Maybach brand. It follows the Lotus Eletre as the second most expensive electric SUV in the Indian market. The Maybach EQS SUV combines technological innovation with the signature opulence of the Maybach series, setting a new standard for electric SUVs in India.
Table of Contents
Mercedes-Maybach EQS SUV
Distinctive Design and Exclusive Features
The Mercedes-Maybach EQS SUV builds upon the foundation of the standard EQS SUV but elevates it with several exclusive design enhancements:
- Maybach Waterfall Grille: A standout feature is the large black grille panel with vertical chrome strips, known as the Maybach waterfall grille. Made with indium, it allows radar beams to pass through, negating the need for a separate radar panel.
- Dual-Tone Paint: As a hallmark of Maybach luxury, the EQS SUV offers an optional dual-tone paint scheme, further distinguishing it from its standard counterpart.
- Bonnet Design: The iconic three-pointed star sits atop the bonnet, adding to the vehicle’s prestigious appeal.
Inside the cabin, the Maybach EQS SUV mirrors the layout of the standard EQS but with added luxury touches:
- Triple-Screen Display: The interior retains the futuristic triple-screen display, while exclusive Maybach-specific start-up sequences add to the premium experience.
- Rear-Seat Entertainment: A highlight of the interior is the rear-seat entertainment system, featuring two 11.6-inch displays mounted on the front seatbacks and an MBUX tablet that can be used both inside and outside the car.
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Customization Packages for Enhanced Comfort
Mercedes-Maybach offers customization options to further elevate the luxury experience. Notable optional packages include:
- Chauffeur Package: Enhances rear-seat comfort, making it ideal for passengers who prefer to be driven.
- First-Class Rear Package: Adds premium features such as thermal cup holders, a dedicated shelf for the rear tablet, USB-C ports, and HDMI interfaces. Customers can also opt for luxury add-ons, such as folding tables, a cooling compartment, and silver-plated champagne goblets, making every journey a lavish affair.
Impressive Performance and Powertrain
The Maybach EQS SUV is available in the 680 trim in India, featuring a dual-motor setup that generates 658 HP and 950 Nm of torque. This power is distributed through the 4Matic all-wheel-drive system, allowing the SUV to sprint from 0 to 100 km/hr in just 4.4 seconds. With a top speed of 210 km/hr, the vehicle offers high performance while maintaining luxury standards.
- Battery Capacity: The SUV is equipped with a 122 kWh battery, offering a WLTP-certified range of 611 km on a single charge, making it suitable for long journeys.
- Fast Charging: Using a 200kW DC fast charger, the battery can be charged from 10% to 80% in just 31 minutes. A quick 20-minute charge provides up to 300 km of range, ensuring convenience for long-distance travel.
Market Position and Unique Value Proposition
The Mercedes-Maybach EQS SUV enters the Indian market as a top-tier luxury electric vehicle, offering a unique blend of prestige, bespoke luxury, and cutting-edge technology. It sets new benchmarks in the electric SUV space with its Maybach badge, exclusive features, and unmatched performance. Although it doesn’t have direct competitors in the Indian market, its presence is expected to reshape the premium electric SUV landscape.
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Final Thoughts: A New Chapter for Luxury EVs in India
With the launch of the Mercedes-Maybach EQS SUV, Mercedes-Benz has raised the bar for luxury and performance in electric vehicles. Priced at Rs. 2.25 crores, the SUV targets high-end customers who value both prestige and sustainability. As the most luxurious electric offering under the Maybach brand, the EQS SUV is set to attract attention from India’s elite buyers, further driving the demand for premium electric vehicles.
