Citroen has introduced a revamped version of its popular compact SUV, the Aircross (formerly known as the C3 Aircross). The rebranding is part of Citroen’s strategy to boost its presence in India’s competitive compact SUV segment. Along with the name change, the Aircross comes with several updates, including new features and a starting price of INR 8.49 lakhs (ex-showroom), making it a more attractive option for buyers.
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Citroen Aircross Renamed and Updated
Competitive Pricing Strategy
One of the key highlights of the updated Aircross is its aggressive pricing. The base model is now priced INR 1.5 lakhs lower than the previous C3 Aircross, offering a more affordable entry point for consumers. The starting price of INR 8.49 lakhs is for the 5-seater variant, while the 5+2 seating configuration is available for an additional INR 35,000.
This price reduction has been made possible by introducing a 1.2-litre naturally aspirated (NA) Puretech petrol engine, which is paired with a 5-speed manual transmission. Citroen’s pricing strategy aims to position the Aircross competitively against its rivals in the compact SUV segment.
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Powertrain and Engine Options
Citroen has introduced new engine options for the Aircross. The SUV is now available with both naturally aspirated (NA) and turbocharged petrol engines, offering a broader choice for customers.
- 1.2-litre NA petrol engine with a 5-speed manual transmission: This engine powers the entry-level variants and helps lower the base price.
- 1.2-litre turbo petrol engine: Available with both 6-speed manual and 6-speed torque converter automatic transmissions, this engine is featured in the higher-end variants, starting at INR 11.95 lakhs.
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Trim Levels and Variant Options
The new Aircross is offered in three distinct trim levels: You, Plus, and Max. The NA petrol engine is available in the lower trims, while the turbo petrol engine powers the higher variants. Here’s a look at the pricing across variants:
| Variant (5-Seater) | Price (INR Lakhs) |
|---|---|
| 1.2 NA YOU | 8.49 |
| 1.2 NA PLUS | 9.99 |
| 1.2 TURBO PLUS | 11.95 |
| 1.2 TURBO AT PLUS | 13.25 |
| 1.2 TURBO MAX | 12.7 |
| 1.2 TURBO AT MAX | 13.99 |
Note: The 5+2 seating option is available for an additional INR 35,000 across all variants.
Safety Features
The Aircross is equipped with a comprehensive set of safety features, ensuring it meets modern safety standards. Key safety features include:
- Six airbags for maximum passenger protection.
- Electronic Stability Control (ESC) to enhance vehicle control.
- Hill hold assist for smoother uphill starts.
- Tyre Pressure Monitoring System (TPMS) to maintain optimal tyre pressure.
- ISOFIX child seat anchors for added child safety.
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Feature Enhancements and Interior Upgrades
Citroen has made several feature updates to enhance the Aircross’s appeal, focusing on comfort and convenience. Key feature upgrades include:
- LED projector headlights with integrated turn indicators for improved visibility and a modern look.
- Electrically foldable outside rearview mirrors (ORVMs) with integrated indicators, moving from the quarter panel for a sleeker design.
- Automatic climate control for maintaining a comfortable cabin temperature.
- Floor-mounted rear AC vents to improve air circulation for rear passengers.
- Front armrest for enhanced driver and passenger comfort.
- Power window switches relocated to door pads, addressing user feedback for better ergonomics.
Citroen’s Vision for the Aircross
Shishir Mishra, Brand Head at Citroën India, highlighted the company’s focus on comfort, safety, and technology. “The Aircross SUV has been loved for its ride quality and comfort by customers since its launch. We wanted to build on that success by establishing its unique identity, and hence we are excited to launch the new Aircross. The updated Aircross perfectly embodies our philosophy of offering advanced comfort, safety, and technology in a dynamic and practical package.”
Final Thoughts: Can Citroen’s Aircross Boost Sales?
With the rebranded Aircross, Citroen has clearly positioned itself to attract more buyers by offering a more affordable entry-level variant while enhancing the vehicle’s overall feature set. By reducing the entry price and introducing valuable features across all variants, Citroen hopes to carve a larger niche in India’s crowded compact SUV market.
As competition in the compact SUV segment heats up, Citroen’s aggressive pricing and feature enhancements could make the Aircross a compelling option for consumers seeking a balance between affordability and premium features. The coming months will reveal whether these changes are enough to boost Citroen’s sales in India.
