British luxury carmaker Aston Martin is set on expanding its footprint in the burgeoning Indian market, with a particular focus on tier II and III cities. With the Indian super luxury car segment experiencing rapid growth, Aston Martin is making strategic moves to cater to the increasing demand. The recent launch of their Vantage model at INR 3.99 crore underscores the company’s commitment to bringing the latest global models to Indian customers.
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Growing Demand in Tier II and III Cities
Aston Martin’s strategy is not just limited to metropolitan areas but is extending to smaller cities as well. These tier II and III cities are showing a surprising appetite for super luxury vehicles, contributing significantly to the market’s expansion. According to the company, the Indian market for super luxury cars has been growing at an impressive rate of 35-40% over the past two years.
Simultaneous Global and Indian Launches:
To capitalize on this growth, Aston Martin is aligning its Indian launches with global timelines. For instance, the all-new Vantage model, launched in India at INR 3.99 crore, was introduced concurrently with its global release. The company is committed to ensuring that Indian customers have access to the latest models as soon as they are available worldwide.
Upcoming Launches and Market Strategy:
Continuing its aggressive expansion, Aston Martin is set to unveil its V12 flagship model on September 2, which will also be available in the Indian market immediately. This move reflects the brand’s confidence in India’s potential as a key market for luxury vehicles. Aston Martin New Delhi, the official importer of Aston Martin cars in India, highlights the importance of India in their global strategy.
Market Growth and Economic Factors:
The rise in demand for super luxury cars in India can be attributed to several factors. The growth of the Indian economy, coupled with increasing disposable incomes, has led to a greater acceptance of luxury products. Moreover, the automotive market has been on an upward trajectory, with all major luxury car brands, including Aston Martin, experiencing steady growth.
Final Takeaway
Aston Martin’s bullish outlook on the Indian market is well-founded, given the impressive growth in demand, especially from tier II and III cities. By synchronizing its Indian launches with global timelines and offering the latest models, the company is positioning itself to capture a significant share of India’s super luxury car market. As the market continues to expand, Aston Martin’s strategic focus on India is likely to pay off, solidifying its presence in one of the world’s most promising luxury car markets.
