MG Motor India, under the JSW group, has introduced a new dealership network, MG Select, aimed at offering a premium and luxury car buying experience in India. This new channel will cater to premium vehicles and will initially be operational in 12 major cities by the first quarter of 2025. As the brand grows, there are plans to expand MG Select into smaller cities, providing a fresh approach to luxury car sales.
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Key Highlights of MG Select Premium Showrooms
The MG Select dealerships will offer a distinctive experience, with a special focus on New Energy Vehicles (NEVs), which includes hybrids, plug-in hybrids, and fully electric cars. These showrooms will stand out in their design and communication strategies, offering an elevated customer experience for MG’s premium vehicle lineup.
Focus on Electrified Premium Cars
MG Select’s launch reflects the company’s increasing focus on New Energy Vehicles. According to Gaurav Gupta, Chief Growth Officer at JSW MG Motor India, the luxury segment is experiencing a higher demand for electric vehicles (EVs). Currently, EVs account for 7% of sales in the luxury car market, compared to just 2% in the overall market. This trend towards electrification is central to MG Select’s future offerings, highlighting the brand’s commitment to the growing interest in EVs.
No Fixed Price Differentiation for Premium Models
Unlike brands such as Maruti Suzuki, which separates its premium models with a separate branding like Nexa, MG Motor has chosen not to set a strict price point to distinguish its MG Select lineup. Instead, the emphasis will be on luxury features and a sense of “affordable luxury”. Gupta emphasized that even the higher-end models under MG Select will prioritize local assembly, reinforcing the brand’s focus on local manufacturing for its premium cars.
Upcoming Models Led by MG Cyberster
Among the vehicles expected to be showcased in MG Select showrooms is the MG Cyberster, an electric sports car that MG unveiled earlier this year. The Cyberster is seen as a “halo product” for the brand, setting the tone for its future premium electric lineup. Over the next two years, MG plans to introduce four new models through the MG Select network, with the Cyberster likely to be at the forefront of this push into luxury electric vehicles.
Expansion Plans and Dealer Participation
MG Motor has invited its existing dealers to open MG Select outlets, with many expressing interest in participating in the new premium network. This strategy reflects the brand’s ambition to reach a broader audience, including smaller cities, while maintaining a high level of customer service and exclusivity for its premium range.
Final Thoughts
The introduction of MG Select marks a major shift for MG Motor India into the premium car segment. With a focus on electrified vehicles and an innovative dealership experience, MG aims to redefine new-age luxury in the Indian automotive market. The Cyberster and other upcoming models are expected to set new benchmarks in the premium space, aligning with the industry’s broader trends of electrification and localized production.
